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Branding

From differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand. Below you’ll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Salvatore Bulgarella

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​
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Advanced Branding and Positioning – Chicago
Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018
Marketing Strategy for B2Bs – Chicago
Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018
2018 AMA Marketing Week Live
Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … At our core, we are problem solvers … Marketers can connect people to products and services that make work and life …
Authors: Quinn MeyerDate: 10/3/2018
Integrated Marketing Communications – 2018 – Chicago, IL
Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara ChunDate: 8/8/2018
Professional Services Marketing – Turning Regulations into Captivation – 2018 – Chicago, IL
Home Agenda Speakers Registration Hotel/Travel Sponsors … How to create and manage winning brands for professional service companies … It’s a crowded field with very little …
Authors: Clara ChunDate: 4/24/2018
Influencer Marketing- It’s More Than Just Driving Traffic
Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018
“Soul and Truth – or – What Makes Brands Priceless”: Members Only Webcast
following article is available exclusively to Members … Unable to display this Web Part … To troubleshoot the problem, open this Web page in a Microsoft SharePoint Foundation-compatible …
Authors: Selma AvdicDate: 3/5/2018
Which Touchpoints Matter? Decoding the Path to Purchase
Understanding your customers’ path to purchase can help you tailor your marketing strategy … Advances in technology have enabled companies to discover how customers come into contact with …
Authors: Luth Research Date: 3/1/2018
Introduction to Adaptive Content: The Omnichannel Personalized Content Strategy You Need To Implement
Get the ins and outs of adaptive content Learn how to design content that increases return on investment How to prepare your teams on balancing quality while delivering data driven …
Authors: Selma AvdicDate: 2/27/2018
How Does Artificial Intelligence Affect the Customer Experience?
Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 2/27/2018
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