From differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand. Below you’ll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.
Salvatore Bulgarella
Also, check out the tools and templates the AMA has available to help you develop a market research project that will deliver accurate and relevant results.
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