IntegMarketingComms_TestimonialAsk a number of people in different parts of your company to tell you what a marketing campaign ​is. It’s a straightforward question with multiple answers – not only between companies but within them. A marketing campaign is not a press release. It’s not an advertisement or media placement. It’s not a promotion. It’s not training, offers, direct mail, web sites, etc. As a Marketer, you may use any of the tactics mentioned above in isolation but, when you do that, you’re not developing and launching an integrated marketing campaign.

Salvatore Bulgarella

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